Developing, launching
and running courses
and your personal brand

We will create your presentation, develop effective funnels, organize traffic, conduct a webinar, and organize a sales department for your online school
Traffic
Funnels
Sales
Cases
Launch
Development
Presentation
Traffic
Funnels
Sales
Cases
Launch
Development
Presentation

We offer a range of services for producing an information business on social media

Producing
online schools
We help with formulating a product that the market will demand.
Creating the structure and
content of an online course
Comprehensive presentation for the product. Implementing the prototype for the future course, filling it with meaningful content.
Comprehensive preparation for
the speaker
Creating an online promotion strategy for the project's author, the school's theme and the school's products. Preparing scripts for stories to warm up the audience and creating the structure of a webinar that sells.
Launching traffic for
online schools
Developing a sales funnel and attracting traffic to webinars and auto-webinars via social media. Warming up the audience and leading potential customers to purchase with using advertising tools.

We create successful ed-tech projects

20 years on the market
Experience
Successful experience in launching dozens of projects in various niches in the B2B and B2C markets
Our team
A qualified team of tried-and-tested professionals reduces the launch time and permits the minimum amount of mistakes
Growth
The return on our launches is 2 to 4 times higher
Cost
A fixed cost for services without surcharges, which includes everything from marketing to sales
The speaker
We work with the speaker's fears, prepare them for speeches, help with presentations, conduct trial runs for webinars, and teach them how to behave in front of the camera
Budget
We work with different budgets and know how to optimize launches for different markets and audiences
20
years in the online
education market
100+
mln rub.
in record launches
350%
average
ROMI
20
A team of
professionals

What we can do

  • The full launch cycle
  • Your personal brand
  • Communities
Concepts
Market analysis and preparation of launch concepts
Methodological preparations
Course development, from writing concepts to organizing filming and editing
The presentation of the course section that sells
Sites, landing pages, bots, groups
Running SMM on social media
Creating content for social media
Marketing and traffic
We work with all well-known sites, such as Facebook, Tik-tok, Instagram, Google Ads, Bing, LinkedIn and many others. We pick out bloggers and opinion leaders for native integrations.
Full technical support for
your course
Advertising platforms, a payment system, placement of courses for students. Development and support.
Support after
launch
Mentoring support

Our cases

Project Lazarev.ru
Expert: Sergey Lazarev

More than 20 launches carried out and 8 projects created

The full launch cycle from concept development and preparing training materials to presentation and product promotion. Due to the audience's high level of loyalty, we were able to minimally involve the expert in the warm up process and promotion, abandoning webinar funnels. The full work cycle took 3 months from preparation to launch of the finished group.

Your personal brand. More than 1 million subscribers from scratch.

More
  • Courses
  • Subscription club
  • Cinema
  • Pictures
  • Meditation
  • Practices
  • An online store
  • Book publishing
  • Entering the foreign market.
Академия lazarev.ru
PRO Health

Optimizing current marketing activities.

The marathon funnel was optimized, and gamification and variability elements were introduced, which increased the profitability and purchasing power of participants in the warm-up funnel.

This made it possible to significantly increase the incoming number of orders and turnover without increasing the advertising budget.

What projects have been implemented for the expert?

Funnel optimization, auto-funnel optimization, conversion landing pages, end-to-end analytics, traffic channel optimization.

Your personal brand. 2+ million subscribers on social media.

More
  • Courses
  • Funnel optimization
  • Analytics
Course photography
a beginner's from Karneyeva

The introduction of modern and relevant pre-launch warm-up tools for the audience.

In addition to the classic webinar funnel, we tested hypotheses for demo lessons and a test drive, and we introduced free demo courses, tripwires and marathons.

Thanks to the loyal audience, it was possible to reduce the expert's participation in the launch without a loss in conversion, and after testing and optimizing new tools, reach a new level of turnover in the company.

What projects have been implemented for the expert?

Funnel optimization, the introduction of new launch formats, a conversion landing, a funnel for beginners.

Your personal brand. 1+ million subscribers on social media.

More

Get a free
consultation

Contact us and we will give you a free consultation

The course launch cycle

Research

  • Choosing a market and niche, making hypotheses
  • Researching demand, market and competitor analysis
  • Forming a portrait of the target audience
  • Studying the target audience. Interviews and focus groups
  • Choosing the course format, formulating the launch concept

Preparing the course

  • Developing the study program
  • Preparing the methodology
  • Recording the study materials
  • Preparing promotional materials (webinars, lessons)
  • Connecting services: payment,
    a course platform, hosting, bots,
    e-mails and newsletters
  • Preparing social media
  • Developing landing pages
  • Launching warm-ups

Preparing for launch

  • Choosing the launch format
  • Developing a warm-up plan
  • Setting up mailing list services
    and a bot
  • Copywriting
  • Filling out social media
  • Development the warm-up chain
  • Creating a sales book for the sales department
  • Developing advertising campaigns

Launch

  • Technical preparations for launch
  • A test run
  • Launching advertising
  • The start of sales for the course
  • Launching a sales department

The learning process

  • Selecting a team of mentors
  • Training an expert to work
    on the platform
  • Technical support for the launch

Analytics

  • Debriefing
  • Analytics
  • Developing the launch cycle

The launch format

The autowebinar funnel
Automating the entire process, from the warm-up funnel to the webinar itself. As a rule, this is used with an already well-developed product and for work with cold traffic.
Webinar funnel
A classic startup format that works in a wide variety of niches. It consists of a warm-up, a live broadcast (1 or a series) with a product presentation and a series of catch-up newsletters.
Combined launch
We use a combination of tools to maximize profits. We choose a specific set of solutions based on an analysis of the audience and the product.
Marathon funnel
This consists of engaging free or cheap content that warms up participants through a series of useful materials with homework and expert broadcasts before selling the main product.
Funnel from the product line
A series of products from lead magnets, basic courses and a flagship in different price categories are developed, when familiarization with the product begins with an easy entry and a simple product either completely free or priced up to 10 euros. Next, we invite students to deepen their knowledge углубить свои знания
In stories
Suitable for bloggers with a large, loyal audience. This involves a long warm-up (about 1-2 months) and a striking launch through emotions and benefits. It works based on large coverage, products for a wide audience and with a low price of up to 30 euros.

Our approach and values

Bringing good
We promote experts who provide good things to people and make high-quality training programs. It is important for us to create courses that help people become better and fully unlock an expert's potential.

Who we work with

Psychology / Personal Growth
Medicine / Health
Foreign languages
Courses for children
Remote professions
Professional development
Business education
Beauty

Work formats

Consultations on launches
For those who want to launch their course themselves, but who don't have enough knowledge or contacts for a successful start
  • Consultations on strategic development
  • Selecting technical specialists for implementing the project
  • Developing a website, landing page, mobile application
  • Taking on some of the tasks
Turnkey launch
For those who want to launch their own school or course, but at the same time want to delegate everything to a team of professionals
  • Creating a launch strategy
  • Creating all the technical elements to launch the school
  • Setting up and running advertising campaigns
  • Organizing sales of information products